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“The money saving appeal and convenience of shopping online has resulted in consumers becoming increasingly comfortable on e-commerce platforms. Engaging with consumers and encouraging online shoppers to browse can help the online experience become more appealing than in-store.”
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Size and Forecast
Market in Context
Channels to Market
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchasing Beauty Products Online
The Consumer – Online Activities
The Consumer – Online Retailers Used
The Consumer – Attitudes towards Shopping for Beauty Online
The Consumer - Barriers to Buying Beauty Online
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Communication and Promotion
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Brand Communications and Promotion
Appendix – The Consumer – Purchasing Beauty Products Online
Appendix – The Consumer - Online Activities
Appendix – The Consumer - Online Retailers Used
Appendix – The Consumer – Attitudes towards Shopping for Beauty Online
Appendix – The Consumer – Barriers to Buying Beauty Online