“There is likely to be significant rewards for players in the sugar confectionery market who tick the boxes in terms of both taste and health. As well as appealing to health-conscious consumers, this would also help brands to proactively stay ahead of the ‘state stick' and boost their reputations as being ‘socially responsible’.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Sugar and Gum Confectionery
The Consumer – Choice Factors for Sweets
The Consumer – Attitudes Towards Lower-Sugar Versions of Sweets
The Consumer – Attitudes Towards Sweets
The Consumer – Attitudes Towards Gum
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Usage of Sugar and Gum Confectionery
Appendix – Consumer – Choice Factors for Sweets
Appendix – Consumer – Attitudes towards Lower-Sugar Versions of Sweets
Appendix – Consumer – Attitudes Towards Sweets
Appendix – Consumer – Attitudes Towards Gum
24th September 2014
"There remains a void in the market for premium sweets with a sophisticated, adult positioning, which would enable parents to trade up from family sweets." 
23rd June 2014
“The potential banning of ‘guilt lanes’, with Lidl and Tesco both removing unhealthy treats from their checkouts in 2014, puts pressure on sugar and chocolate confectionery to create other impulse-friendly merchandising opportunities.”
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Are lower-sugar variants a missed opportunity for mainstream sweet brands?
