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OUR RESEARCH METHODOLOGY
“Retail banks will need to work harder than in the past to retain their customers. Heightened awareness of the new switching service and high-profile marketing campaigns will encourage more people to consider their relationship with their existing bank over the next few years. Around one in seven current account holders would consider switching providers following the launch of the new Current Account Switch Service.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Ownership and Cross-Selling
Use of Retail Banking Channels
Satisfaction with Retail Banking Providers
Satisfaction with Retail Banking Services
Perceived Value of Retail Banking Services
Attitudes Towards Retail Banking
Expected Use of Current Account Switch Service
Current Account Switching – Consideration of Retail Banking Brands
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retail Banking Providers – Current Account Share
Retail Banking Company Profiles
Brand Communication and Promotion
Brand Research
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Retail Banking Providers – Current Account Share
Appendix – Brand Research
Appendix – Product Ownership and Cross-Selling
Appendix – Use of Retail Banking Channels
Appendix – Satisfaction with Retail Banking Providers
Appendix – Satisfaction with Retail Banking Services
Appendix – Perceived Value of Retail Banking Services
Appendix – Attitudes Towards Retail Banking
Appendix – Expected Use of Current Account Switch Service
Appendix – Current Account Switching – Consideration of Retail Banking Brands
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