“The biggest issue facing the sport participation market post-London 2012 is the question of ‘what next?’ The Olympic Games – and Team GB – have created much sustained positive sentiment around sport, but that will not last forever and needs to be tapped fairly quickly to get new participants into programmes that can develop long-term interest that is not mega-event-dependent.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Sports Played
Venues for Playing Sport
London 2012 Participation Legacies
Family Sport
Incentives to Playing Sport
Doorstep Sport Not Just For The Young – CHAID Analysis
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Sport Governing Bodies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Sports Played
Appendix – Venues for Playing Sport
Appendix – London 2012 Participation Legacies
Appendix – Family Sport
Appendix – Incentives to Playing Sport
28th February 2014
"Increasingly the high street sports store has become a place to buy fashion clothing and novelty products. Where equipment is stocked ranges tend to be limited; the offering generally spans several sports but not in a way that will satisfy a real enthusiast for any of them."
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What are the participation legacy opportunities of London 2012?
