“Although the market has seen growth in value in 2012 driven by special offers and promotions, people are not experimenting and special offers may be hindering overall growth in the category. Different approaches in special offers, for example bundling discounted vitamins with products in other categories, could encourage experimentation. Legislative changes have resulted in the category coming under more scrutiny, which may contribute to consumer scepticism, highlighting the need for ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency of Vitamins and Supplements
The Consumer – Factors Influencing Purchase of Vitamins and Supplements
The Consumer – Lapsed Users
The Consumer – Attitudes towards Vitamins and Supplements
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Segment Performance
Appendix – Market Share
Appendix – Brand Research
Appendix – The Consumer Usage and Frequency
Appendix – The Consumer – Factors Influencing Purchase of Vitamins and Supplements
Appendix – The Consumer – Lapsed Users
Appendix – The Consumer – Attitudes towards Vitamins and Supplements
Appendix – Consumer Typologies
19th December 2013
“A number of product launches, such as OCÓO’s ‘The Beauty Drink’, have seen skincare products move towards functional food and drink formats with beauty boosting ingredients promoting an ‘inside out’ approach to beauty.” 
8th October 2013
“Media reports of bacterial growth on objects such as handbags, and an influx of anti-bacterial products for everyday items has put germs at the forefront of consumers minds.”
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How have special offers impacted the market?
