“One area where there could be potential is for a kind of ‘budget plus’ club, where elements of the budget format are retained but with a wider range of facilities in order to broaden appeal.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
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Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
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Considerable Scope for Expansion
Monthly Payments Predominate
Image and Weight Loss Biggest Motivations for Current Users
Potential Users Motivated by Weight Loss
Increased Flexibility is Key to Encouraging Potential Users
Cost is Main Reason for Lapsing
Cost and Apathy Main Objections for Non-Users
Home Is Where The Heart Is
Fitness and Exercise Technology Product Usage
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
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Appendix – Market Size Forecast Scenarios
Appendix – Current Usage of Health and Fitness Clubs
Appendix – How People Pay for Health and Fitness Club Usage
Appendix – Motivations for Joining a Health and Fitness Club – Current Users
Appendix – Motivations for Joining a Health and Fitness Club – Potential Users
Appendix – Factors Which Might Encourage Potential Users to Join or Rejoin a Health and Fitness Club
Appendix – Reasons For No Longer Using a Health and Fitness Club
Appendix – Reasons For Not Using a Health and Fitness Club
Appendix – Attitudes Towards Health and Fitness Clubs
Appendix – Fitness and Exercise Technology Product Usage
6th March 2014
“The growth in wearable fitness technology should have a positive impact on fitness facilities as the public becomes increasingly aware of their own fitness levels. It is a trend fitness clubs and leisure centres should embrace and attempt to capitalise on.”
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Is there still potential for new club formats?
