“Mobile users will be able to access social networks with a greater frequency, but will likely have a greater fragmentation in their attention span due to conflicting demands on their time whilst out of the house. Quickly absorbed, easily interrupted media content may be more popular than complex social interactions on mobile devices, and networks that include options to accommodate this may see an upturn in out-of-home use.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Trends
Social App Use
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Social Networks Usage and Frequency
How Often Social Networks Are Used Out of The Home
Attitudes Towards Brands and Social Networks
Attitudes Towards Social Networks
Consumer Desires to Use Other Services on Social Networks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix - Social Networks Usage and Frequency
Appendix – Network Use Outside The Home
Appendix – Attitudes Towards Brands And Social Networks
Appendix – Attitudes Towards Social Networks
Appendix – Using Other Services On Social Networks
27th May 2014
“Consumers are becoming increasingly protective over their data, which has raised tensions over personalised advertising techniques amongst those who strive for anonymity. 
23rd April 2014
“Twitter’s recent acquisitions of social TV analytics companies suggest the network is looking to cement its place as the main destination for ‘media meshing’.
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How much of an impact will greater mobile use have on social networks?
