Cakes and Cake Bars - UK - May 2013
Cakes and Cake Bars - UK - May 2013

“Around one in four users would like to see more individual portions of cakes, suggesting the market could tap more effectively into the popular impulse occasions through single packs and greater visibility in impulse channel and aisles, effectively leveraged by cereal bars and breakfast biscuits.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Market Segmentation
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Types of Cakes/Cake Bars Purchased or Eaten
Consumer – Choice Factors (Nutritional and Ingredient-based)
Consumer – Choice Factors (Non-Nutritional and Ingredient-based)
Consumer – Attitudes Towards Cakes and Cake Bars
Consumer – Barriers to Buying Cake and Cake Bars

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communications

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Forecast
Appendix – Brand Communications
Appendix – Consumer– Types of Cakes and Cake Bars Purchased/Eaten
Appendix – Consumer – Choice Factors (Nutritional and Ingredient-based)
Appendix – Consumer – Choice Factors (Non-Nutritional and Ingredient-based)
Appendix – Consumer – Attitudes Towards Cakes and Cake Bars
Appendix – Consumer – Barriers to Buying Cake and Cake Bars