“Whilst the social pressure to find a partner has lessened, an estimated 6.8 million adults in Britain still feel there is a social stigma attached to being single. However, with more adults postponing marriage/starting a family and a higher proportion of separated, widowed and divorced retirees, focusing on the needs of the single consumer is increasingly a priority.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Demographic Overview
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Modern Relationships in Britain
How People Find a Partner
Daily Lifestyle
Spending Habits
Future Priorities
Improving Chances of Finding a Partner
Attitudes towards Being Single
Singles’ Typologies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Demographic Overview
Appendix – How People Find a Partner
Appendix – Daily Lifestyle
Appendix – Spending Habits
Appendix – Future Priorities
Appendix – Improving Chances of Finding a Partner
Appendix – Attitudes towards Being Single
Appendix – Singles’ Typologies
24th January 2014
“Over eight million Britons will be living alone by 2018, presenting opportunities for leisure venues and dining establishments to find more innovative ways of engaging with singles.” 
30th August 2013
“The number of divorces amongst the over 65s has seen a sharp increase over the past few decades. As it becomes more common to be divorced later in life, opportunities arise for brands to cater to the senior single’s market.”
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How is the makeup of the population of British singles changing?
