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“The most surprising aspect to emerge from Mintel’s research into factors influencing bicycle purchase is the lack of importance attached to brand, with price, specification and styling/colour/décor being seen as more important than whether a bicycle is a brand that the potential buyer is familiar with.”
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Size and Forecast
Channels to Market
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Frequency of Riding a Bicycle
Types of Cycling Taken Part In
Influences on the Purchasing Decision for Bicycles
Attitudes Towards Electric Bicycles
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Communication and Promotion
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Frequency of Riding a Bicycle
Appendix – Types of Cycling Taken Part In
Appendix – Retailer Consideration
Appendix – Influences on the Purchasing Decision for Bicycles
Appendix – Attitudes Towards Electric Bicycles