“Introducing more sophisticated recipes could also support value growth, considering one in five cat/dog owners agree there are not enough gourmet cat and dog foods…Taking cues from human food markets, such as using regionally sourced ingredients, traceability of meats or ethnic-style recipes, could translate into wet food for cats and dogs to provide more upmarket appeal.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Trend Application
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Pet Ownership
Consumer – Size of Dog(s)
Consumer – Types of Pet Accessories Bought
Consumer – Usage of Pet Food
Consumer – Choice Factors
Consumer Attitudes Towards Pet Food and Accessories
Consumer Attitudes Towards Pet Treats
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Communication and Promotion
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Consumer – Types of Pet Owned
Appendix – Consumer – Size of Dog(s)
Appendix – Consumer – Usage of Pet Food
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes towards Pet Treats
Appendix – Consumer – Types of Pet Accessories Bought
Appendix – Consumer – Attitudes Towards Pet Food and Accessories
Appendix – Consumer Target Groups
27th August 2014
"Specialist pet and pet supplies retailers in Europe have been growing strongly, as pet ownership has increased and owners continue to humanise their pets. The big European retailers have plans to expand and as the gloom of the recessionary period lifts, we think that this market will continue to grow ... 
30th January 2014
“Making dog food which claims to be fit for human consumption could mark a new quality guarantee for pet food: an assurance of the manufacturer’s confidence in the recipe.”
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Which areas of NPD are likely to appeal to over-65s?
