“Although pasta and rice dishes are well known for their accessibility to even the most novice cooks, judging how much to cook is a widespread problem, affecting over four in ten consumers. There is scope for the boil-in-the-bag concept to be introduced into the UK pasta market, having gained traction internationally, to overcome this problem. Simple scoops with pasta and rice products would also help those struggling with portion control.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
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Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Pasta, Rice and Noodles
The Consumer – Choice Factors
The Consumer – Attitudes Towards Pasta
The Consumer – Attitudes Towards Rice
The Consumer – Attitudes Towards Noodles
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size
Appendix – Brand Research
Appendix – The Consumer – Usage of Pasta, Rice and Noodles
Appendix – The Consumer – Choice Factors
Appendix – The Consumer – Attitudes Towards Pasta
Appendix – The Consumer – Attitudes Towards Rice
Appendix – The Consumer – Attitudes Towards Noodles
Appendix – Target Groups
31st January 2014
“2013 saw a marked increase in launches of wholegrain pasta, with NPD in this area and a greater focus on the health benefits of wholegrain in advertising providing a route to heighten older consumers’ engagement with the category.”
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What steps can manufacturers take to enhance the appeal of wholegrain pasta, rice and noodles?
