Consumer Attitudes toward Marketing Channels in Financial Services - US - August 2013
Consumer Attitudes toward Marketing Channels in Financial Services - US - August 2013

“Changing demographics, changing technology, and consumers’ increasing demand to be able to access information whenever they want using whatever method they want are driving massive changes in the way financial services companies market their products and services. The most successful companies will be those that do the best job of staying abreast of or, even better, ahead of those changes.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Attitudes Toward Financial Services Ads
Marketing Channels Most Likely to be Noticed
Influence of Ads on Communication with Companies
Response to Financial Services Ads
Interaction with Financial Institutions
Interest in Communications from Financial Provider
Attitudes Toward Providing Personal Information
Call Center Influence on Purchase Behavior

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations