“Due to consumers’ budgets still being constrained, fast casual restaurants must find a way to provide more value in order to justify higher prices. This value proposition includes quality items and upscale yet casual experience at an affordable price. Corporate responsibility initiatives will play an increasingly important role, as will deals meant to promote trial and build loyalty.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Trends Overview
Consumer Trends by Daypart
Consumer Trends by Gender
Consumer Trends by Age
Consumer Trends by Income
Consumer Trends by Race
Consumer Trends by Hispanic Origin
Consumer Trends by Region
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Featured Companies
Innovations and Innovators – Menu Items
Innovations and Innovators – BFY
Innovations and Innovators – Operational
Marketing Strategies
Coupons and Loyalty Programs
Consumer Trends by Presence of Children
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Analysis – Food Analysis
Menu Analysis – Drink Items
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Trade Associations
7th August 2014
“Young Millennials look for new flavors when dining out, but they also don’t want to break the bank. In response, restaurants like Wendy’s are creating programs that allow their customers to try new flavor combinations on their burger, without charging them an arm and a leg. For younger consumers, a ... 
5th March 2014
“Fast casual users are mindful of social responsibility but often are too busy to turn their beliefs into action. Thus, brands have stepped in to do this for them and are utilizing technology to get out the message.”
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How fast casuals provide value through quality to justify higher prices
