“The biggest competition for frozen pizza brands is consumers’ return to restaurant pizza as spending power revives alongside the recovering economy. Frozen brands must work harder to improve the quality of their products so that they can better compete with restaurant pizza. Doing so will require improving recipes, variety, and healthfulness, as well as the addition of side dishes that fit the same criteria.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Frozen Pizza
Segment Performance—Refrigerated/frozen Crust/dough Kits
Segment Performance—Take-and-bake Pizza
Segment Performance—Shelf-stable Kits, Crusts/crust Mixes, Sauces
Retail Channels
Retail Channels—Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Usage
Types of Pizza Eaten in and Out of Home
Brands Used
Pizza Consumption Compared to a Year Ago
Store-bought Pizza Purchase Habits
Importance of Health-related Product Attributes
Interest in Store-bought Pizza Types
Attitudes Toward Store-bought Pizza
Impact of Race and Hispanic Origin
Teen Usage
Kids Usage
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Frozen Pizza
Brand Share—Refrigerated/frozen Crust/dough Kits
Brand Share—Shelf-stable Pizza Kits, Crusts, and Sauces
Innovations and Innovators
Marketing Strategies
Social Media
Information Resources Inc. Group Builders Panel Data
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Market Drivers
Appendix: Social Media
Appendix: Other Useful Consumer Tables
Appendix: Information Resources Inc. Builders Panel Data Definitions
Appendix: Trade Associations
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Consumers see restaurant quality as better than frozen/refrigerated
