“Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling not only to retain current users who are being encouraged to make healthy choices, but also to regain consumers who have already sought out alternatives. Companies are hedging bets on multiple packaging sizes, flavor innovations, and reduced-calorie formats to give consumers the variety that fits their personal preferences and lifestyles.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Regular Soft Drinks
Segment Performance – Diet Soft Drinks
Segment Performance – Seltzer Water
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Purchase Preferences
The Consumer – Purchase Motivations
The Consumer – Occasions for Personal Soft Drink Consumption
Race and Hispanic Origin
Information Resources Inc. Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Regular Soft Drinks
Brand Share – Diet Soft Drinks
Innovations and Innovators
Marketing Strategies
Social Media – Carbonated Soft Drinks
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
26th February 2015
“Carbonated soft drinks continue to struggle as health concerns draw users toward less sugary, more natural drinks. Keurig Kold looks to rejuvenate the struggling category, offering the variety of pod-technology and freshness of homemade CSDs.” 
14th February 2014
“The new Riedel glass designed for Coca-Cola is said to deliver ‘the optimal taste experience.’ The move marks a shift for the soft drink giant; with its namesake beverage the target of soda taxes and general raised awareness of the dangers of sugar, the company appears to be prioritizing ...
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What can the industry do to improve its image in difficult times?
