Lifestage Marketing in Financial Services - US - January 2013
Lifestage Marketing in Financial Services - US - January 2013

There is always a difference among generations in how they think, communicate, and perceive the world. While the recession has forced the generations to have some common goals, there are vast differences in how they expect the financial industry to help them reach those goals. The challenge for the industry is how to adapt to the requirements of the younger generation while still meeting the needs of their older clients.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Market Drivers
Leading Companies
Innovations and Innovators

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Financial Goals
Primary Financial Concerns
Attitudes Toward Advisers
Attitudes Toward Mobile Technology
Learning About Investments and Finance
Responding to Financial Communications
Interest in New Products and Services
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Channels
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Trade Associations