Table of Contents
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast UK sales of body, hand and footcare, 2007-17
- Market factors
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- Figure 2: Attitudes towards appearance by usage of bodycare products, by women, 2011
- Product launches
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- Figure 3: Year on year % change in women’s bodycare new launches in the UK by year, 2007/08-2010/11
- Usage
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- Figure 4: Frequency of using body, hand and foot creams and lotions, 2011
- The consumer
- What we think
Issues in the Market
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- How can body, hand and footcare stand out and generate sales?
- Who should body, hand and footcare brands be marketing to?
- The convenience of body, hand and footcare: how to encourage usage?
- Can body, hand and footcare really deal with the eternal issue of weight?
Trend Application
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- Trend: Life Hacking
- Trend: Sense of Intense
- Trend: Why Buy?
- Trend: 2015 Access Anything Anywhere
Market Environment
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- Key points
- Attitudes towards appearance
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- Figure 5: Attitudes towards appearance by usage of bodycare products, by women, 2011
- One in five women spend a lot of money on cosmetics and toiletries
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- Figure 6: Women who spend a lot of money on toiletries and cosmetics for personal use, 2007-11
- The impact of weight
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- Figure 7: Trends in women’s attitudes towards weight, 2007-11
- The role of the beauty salon
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- Figure 8: Frequency of visiting beauty salons, 2011
- Self-tanning vs. gradual tan
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- Figure 9: Trends in type of suntan and sun protection products (including self-tanning) used, 2007-11
- Impact of seasonal change
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- Figure 10: Spring and Summer sunshine and rainfall trends, 2000-12
- Holidaying at home
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- Figure 11: Proportion of holidays taken at home (domestic) or abroad (overseas), 2006-11
- Product use changes with age
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- Figure 12: Trends in the age structure of the UK female population, 2007-17
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Bodycare
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- Figure 13: Women’s bodycare, new launches in the UK by year, 2007-12
- Just 20 companies account for almost half of bodycare launches
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- Figure 14: Women’s bodycare, new launches by top 20 companies, 2011
- At brand level, innovation is fragmented
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- Figure 15: Women’s bodycare, new launches at brand level, 2011
- Figure 16: Women’s bodycare, new launches by top 20 brands, 2011
- Botanical bodycare is the natural direction for innovation
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- Figure 17: Women’s bodycare, new launches by top 20 claims, 2011
- Almost two out of three launches are range extensions
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- Figure 18: Women’s bodycare, new launches by launch type, 2011
- Product examples
- Anti-ageing and high tech
- Sensorial
- Exfoliating
- The designer body
- Glamorous and glimmering
- Sprays
- Textures
- Gift sets
- Beach wear
- Footcare
- Avon dominates footcare launches
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- Figure 19: UK Footcare, new launches by top 20 companies, 2011
- Direct sellers running away with innovation in footcare
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- Figure 20: UK footcare, new launches by top 20 brands, 2011
- 8/10 footcare launches bear botanical claims
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- Figure 21: UK footcare, new launches by top 20 claims, 2011
- Immaturity of footcare provides platform for totally new launches
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- Figure 22: UK footcare, new launches by launch type 2011
- Product examples
- Handcare
- M&S leads handcare innovation in 2011
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- Figure 23: UK handcare & nailcare, new launches by top 20 companies, 2011
- Innovation in hand and nailcare is extremely fragmented
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- Figure 24: UK handcare & nailcare, new launches by top 20 brands, 2011
- Focus on moisturising benefits of hand and nailcare launches
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- Figure 25: UK handcare & nailcare, new launches by top 20 claims, 2011
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- Figure 26: UK handcare & nailcare, new launches by launch type, 2011
- Product examples
- Innovation from outside of the UK
- Germany
- Ireland
- Greece
- Japan
- US
- South Africa
Market Size and Forecast
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- Key points
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- Figure 27: UK retail value sales of body, hand and footcare, 2007-17
- No real growth forecast
- Forecast methodology
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- Figure 28: Best- and worst-case forecast UK sales of body, hand and footcare, 2007-17
- Bodycare
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- Figure 29: Best- and worst-case forecast UK sales of bodycare, 2007-17
- Handcare
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- Figure 30: Best- and worst-case forecast UK sales of handcare, 2007-17
- Footcare
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- Figure 31: Best- and worst-case forecast UK sales of footcare, 2007-17
Segment Performance
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- Key points
- Bodycare segment to buoy the market
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- Figure 32: UK retail value sales of body, hand and footcare, by segment, 2007-17
- Less importance to be placed on bodycare
Market Share
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- Key points
- Trust takes Unilever to the top of the tree
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- Figure 33: Manufacturers’ shares in bodycare*, 2011
- Brand awareness boosts Beiersdorf
- Research key to keeping a lead on the market
Companies and Products
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- Unilever
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- Figure 34: Financial performance of Unilever, 2010-11
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- Figure 35: New product launches by Unilever in women’s bodycare, in the UK, Jan 2011-April 2012
- Johnson & Johnson
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- Figure 36: Financial performance of Johnson & Johnson Ltd, 2010-11
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- Figure 37: New product launches by Johnson & Johnson in women’s bodycare, in the UK, Jan 2011-April 2012
- Beiersdorf
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- Figure 38: Financial performance of Beiersdorf, 2010-11
- Figure 39: Financial performance of Beiersdorf UK Ltd, 2009-10
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- Figure 40: New product launches by Beiersdorf in women’s bodycare, in the UK, Jan 2011-April 2012
- L’Oréal
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- Figure 41: Financial performance of L’Oréal, 2010-11
- Figure 42: Financial performance of L’Oréal (UK) Ltd, 2009-10
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- Figure 43: New product launches by L’Oréal in women’s bodycare, in the UK, Jan 2011-April 2012
- Reckitt Benckiser
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- Figure 44: Financial performance of Reckitt Benckiser UK Ltd, 2010-11
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- Figure 45: New product launches by Reckitt Benckiser in women’s bodycare, in the UK, Jan 2011-April 2012
- Boots UK
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- Figure 46: Financial performance of Alliance Boots, 2010-11
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- Figure 47: New product launches by Alliance Boots in women’s bodycare, in the UK, Jan 2011-April 2012
Brand Research
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- Brand map
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- Figure 48: Attitudes towards and usage of brands in the bodycare sector, May 2012
- Correspondence analysis
- Brand attitudes
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- Figure 49: Attitudes by bodycare brands, May 2012
- Brand personality
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- Figure 50: Bodycare brand personality – macro image, May 2012
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- Figure 51: Bodycare brand personality – micro image, May 2012
- Brand experience
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- Figure 52: Bodycare brand usage, May 2012
- Figure 53: Satisfaction with various bodycare brands, May 2012
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- Figure 54: Consideration of bodycare brands, May 2012
- Figure 55: Consumer perceptions of current bodycare brand performance, May 2012
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- Figure 56: Bodycare brand recommendation – Net Promoter Score, May 2012
- Brand index
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- Figure 57: Bodycare brand index, May 2012
- Figure 58: Bodycare brand index vs. recommendation, May 2012
- Target group analysis
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- Figure 59: Target groups, May 2012
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- Figure 60: Bodycare brand usage, by target groups, May 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Increase in adspend reflects rise in innovation
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- Figure 61: Main monitored media advertising spend on women’s body, hand and footcare, 2008-11
- Leading advertisers are leading innovators
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- Figure 62: Main monitored media advertising spend on women’s bodycare, % share by top 10 advertisers, 2008-11
- TV spend declines as social media becomes increasingly important
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- Figure 63: Main monitored media advertising spend on women’s bodycare, % share by media type, 2008-11
Channels to Market
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- Key points
- Mass market channels dominate distribution
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- Figure 64: Retail distribution of body, hand and footcare, 2009-11
Product Usage and Frequency
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- Key points
- Body creams and lotions
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- Figure 65: Trends in frequency of using body creams and lotions, 2007-11
- Fewer opportunities for use
- Interest in appearance is a key driver of use
- Reasons for use
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- Figure 66: Trends in reason for using body creams and lotions, 2007-11
- Handcare
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- Figure 67: Trends in frequency of using hand creams and lotions, 2007-11
- Manual tasks drive use of hand creams
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- Figure 68: Frequency of use of hand creams and lotions, by age, 2011
- Hand creams not a necessity for lower social grades.
- Footcare
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- Figure 69: Trends in frequency of using footcare products, 2009-11
- Focusing on foot health
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- Figure 70: Trends in types of footcare products used, 2009-11
- Fashion currently out of step for footcare
Occasions of Use
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- Key points
- Hand and bodycare use is part of the grooming routine
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- Figure 71: Hand and body lotion usage occasions by usage of hand lotion products, May 2012
- Least frequent users do not incorporate lotions into daily tasks
Desirable Attributes of Hand and Body Lotion
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- Key points
- Women want proof that products work
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- Figure 72: Hand and body lotion attributes by category, May 2012
- Results drive purchase motivation
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- Figure 73: Hand and body lotion attributes within the appearance enhancing category, May 2012
- Women’s are led by their noses
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- Figure 74: Hand and body lotion attributes within the scent category, May 2012
- Sensitive skin
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- Figure 75: Hand and body lotion attributes within the sensitive skin category, May 2012
- Natural and eco concerns
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- Figure 76: Difference between all women and those who are motivated by natural or eco hand and body lotion attributes, May 2012
- Combatting dry skin is top priority for women
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- Figure 77: Hand and body lotion attributes, by hand and body lotion attributes, May 2012
Shopping for Body and Handcare Products
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- Key points
- Brand loyalty
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- Figure 78: Attitudes towards buying hand and body lotion, May 2012
- Too many temptations results in low levels of loyalty
- Savvy shopping sees women switching
- Place of purchase
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- Figure 79: Retailers used to buy beauty or personal care goods in the last 6 months by usage of hand and body lotion, May 2012
Appendix – Market Environment
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- Figure 80: Women’s attitudes towards personal appearance, by demographics, 2011
- Figure 81: Women’s attitudes towards weight, by demographics, 2011
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- Figure 82: Frequency of visiting beauty salons, by demographics, 2011
- Figure 83: Spring and Summer sunshine and rainfall trends, 2000-12
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- Figure 84: Number of domestic and overseas holidays, 2006-11
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Appendix – Brand Research
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- Figure 85: Brand usage, May 2012
- Figure 86: Brand commitment, May 2012
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- Figure 87: Brand momentum, May 2012
- Figure 88: Brand diversity, May 2012
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- Figure 89: Brand satisfaction, May 2012
- Figure 90: Brand recommendation, May 2012
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- Figure 91: Brand attitude, May 2012
- Figure 92: Brand image – macro image, May 2012
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- Figure 93: Brand image – micro image, May 2012
- Figure 94: Profile of target groups by demographic, May 2012
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- Figure 95: Psychographic segmentation, by target group, May 2012
- Figure 96: Brand usage, by target group, May 2012
- Brand index
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- Figure 97: Brand index, May 2012
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Appendix – Brand Communication and Promotion
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- Figure 98: Main monitored media advertising spend on women’s bodycare, % share by media type, 2008-11
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Appendix – Usage and Frequency
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- Figure 99: Frequency of use of body creams and lotions, by demographics, 2011
- Figure 100: Frequency of using hand creams and lotions, by demographics, 2011
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- Figure 101: Frequency of using footcare products, by demographics, 2011
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Appendix – Occasions of Use
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- Figure 102: Hand and body lotion usage occasions, by usage of hand lotion products, May 2012
- Figure 103: Hand and body lotion usage occasions, by usage of body lotion products, May 2012
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- Figure 104: Hand and body lotion usage occasions, by demographics May 2012
- Figure 105: Next most popular hand and body lotion usage occasions, by demographics May 2012
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Appendix – Desirable Attributes of Hand and Body Lotion
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- Figure 106: Hand and body lotion attributes, by category May 2012
- Figure 107: Hand and body lotion attributes, by demographics May 2012
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- Figure 108: Next most popular hand and body lotion attributes, by demographics May 2012
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Appendix – Consumer Shopping Behaviour
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- Figure 109: Attitudes towards buying hand and body lotion, May 2012
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