The body, hand and footcare market is struggling to catch up with other beauty categories. Challenged by declining usage and a lower priority in bodycare regimes, total market sales are forecast to reach £326 million in 2012, down 2.1% against 2011 but up 3.3% since 2008. Despite weak sales, the body remains an important factor in a woman’s sense of appearance and image. With both sales and usage levels on the decline, marketers need to drive home more compelling reasons to use body, hand and footcare products.
Definitions
Included:
Handcare
Footcare
Bodycare, including:
Body lotions/creams including those that match or are line extensions to female fragrances
Body moisturisers in formats other than lotion and cream including sprays
Body butters
Emollients such as E45 cream
General-purpose products
Exfoliant products for body use eg polishing grains and scrubs
Anti-cellulite products
Bust-firming gels, creams and lotions
Fragrance treatment sprays
Tanning moisturisers – skincare with added tanning agent to build a gradual tan with frequent use.
Excluded
Therapeutic creams for skin conditions such as psoriasis and eczema
Hardware products such as loofahs and massagers
Salon treatments which are applied by beauty therapists
Aromatherapy oils – although body lotions or creams formulated with essential oils are included
Depilatories or other hair removal products.
Abbreviations
GNPD | Global New Products Database. For more information please contact Mintel on +44 (0)20 7606 4533 |
J&J | Johnson & Johnson |
RSI | Repetitive Strain Injury |
RB | Reckitt Benckiser |
TGI | Target Group Index. For further details concerning this information, including data regarding readership patterns of users/purchasers and details of brands, please contact Daniel Flynn (Daniel.flynn@kantarmedia.com 020 8433 4081) at Kantar Media |
VII | Volume Importance Index |
YOY | Year-on-year |