Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast retail value sales of condoms, 2007-17
- Market factors
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- Figure 2: Tests and treatment for STIs, by age, May 2012
- Companies and innovation
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- Figure 3: Estimated shares of value condom sales, 2011
- The consumer
- Attitudes towards contraception
- Use of condoms
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- Figure 4: Highest volume purchasers of condoms, by age (indexed), 2011
- Attitudes towards condoms
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- Figure 5: Attitudes towards condoms, May 2012
- Experimenting with condoms
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- Figure 6: Types of products condom users have used or would be interested in using, May 2012
- Where people obtain condoms
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- Figure 7: Non-mainstream outlets condom users would buy from, May 2012
- What we think
Issues in the Market
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- Is own-label increasing its threat to branded condoms?
- How much impact does availability of free condoms have on the retail market?
- Is embarrassment an issue for condom buyers?
- What role does alcohol play?
- What are the barriers to using condoms?
Future Opportunities
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- Trend: Sense of the Intense
- Trend: Transumers
- Trend 2015: Old Gold
Internal Market Environment
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- Key points
- A rising birth rate
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- Figure 8: Key live birth data, 1981-2010
- Changing family formation
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- Figure 9: Families, by family type, UK, 2001 and 2010
- Later parenting
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- Figure 10: Live births, by age of mother, 2006-10
- Fewer young mothers
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- Figure 11: Conceptions to women aged under 18 – annual numbers and rates, 2006-10
- Childless – by design or chance
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- Figure 12: Percentage of women in England and Wales remaining childless by their 30th birthday and completion of childbearing, by year of birth
- Abortion rates fall – for younger women at least
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- Figure 13: Legal abortions, numbers and rates, 2006-11
- Public spending cutbacks, and further cuts likely
- STI rates – cause for concern
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- Figure 14: Tests and treatment for STIs, May 2012
- Figure 15: New diagnoses of sexually transmitted infections in England and ratio of male to female*, 2008-11
Broader Market Environment
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- Key points
- Alcohol and sex
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- Figure 16: Maximum drunk on any one day by those who consumed alcohol in the last week, by gender and age, Great Britain, 2010
- Drinkers are cutting back
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- Figure 17: Average weekly alcohol consumption (units), by gender and age, Great Britain, 2006-10
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- Figure 18: Adults who have had unprotected sex after too much alcohol on at least one occasion in the past, by age, May 2012
- Less stable family units
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- Figure 19: Household formations, UK, 2001 and 2010
- Counting the pennies?
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- Figure 20: GDP, PDI and consumer expenditure, at constant 2007 prices, 2007-17
- Structural shift upmarket
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- Figure 21: Forecast adult population trends, by socio-economic group, 2007-17
Competitive Context
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- Key points
- Trends in contraception methods
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- Figure 22: Trends in primary contraceptive methods (England), 2006/07-2010/11
- Women’s choices
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- Figure 23: Trends in women’s primary method of contraception (England), 2006/07-2010/11
- Men’s choices
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- Figure 24: Trends in men’s contraception via NHS CCCs (England), 2006/07-2010/11
- Oral contraceptives – over 80% of prescriptions
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- Figure 25: Contraceptive prescription items dispensed in the community (England), 2006/07-2010/11
- Fewer choosing the surgical option
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- Figure 26: Sterilisations and vasectomies (England), 2006/07-2010/11
- Failure rates
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- Figure 27: Failure rates for main types of contraception, 2012
- Emergency contraception
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- Figure 28: Occasions on which emergency contraceptives were dispensed at community contraception clinics (England), by type, 2006/07-2010/11
Who’s Innovating?
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- Key points
- Pace of product development picking up?
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- Figure 29: New product launches in sexual health market, 2009-12
- Figure 30: New product launches in sexual health market, by company, cumulative January 2009-May 2012
- Suits you sir
- Designer discretion
- Newer still from Durex
- Flavouring
- Extension of ethical options
Market Value and Forecast
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- Key points
- Condom sales down in value
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- Figure 31: UK retail value sales of condoms, at current and constant prices, 2007-17
- Emergency hormonal contraception
- The future
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- Figure 32: UK best- and worst-case forecast retail value sales of condoms, 2007-17
- Forecast methodology
Market Share
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- Key points
- Durex undiminished
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- Figure 33: Estimated manufacturer/brand shares of UK retail value sales of condoms, 2009 and 2011
- Pasante edges forward
- Other brands
Companies and Products
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- Ansell Consumer Healthcare
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- Figure 34: New product launches by Ansell Consumer Healthcare in the UK sexual health market, January 2009-May 2012
- Bayer Healthcare Pharmaceuticals
- Church & Dwight
- Creative Conceptions
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- Figure 35: New product launches by Creative Conceptions in the UK sexual health market, January 2009-May 2012
- Female Health Company
- Pasante Healthcare
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- Figure 36: New product launches by Pasante Healthcare in the UK sexual health market, Jan 2009-May 2011
- Reckitt Benckiser
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- Figure 37: Examples of new product launches by Durex in the UK sexual health market, Jan 2009-May 2011
- Sutherland Health Group Plc
Brand Communication and Promotion
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- Key points
- Overall trend up
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- Figure 38: Main monitored media advertising expenditure on family planning, 2007-12
- Few advertisers of note
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- Figure 39: Main monitored media advertising expenditure on family planning, by company, cumulative January 2009-May 2012
- Communities speak for themselves
- Advertising regulation
Channels to Market
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- Key points
- Pharmacies and internet gaining share
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- Figure 40: UK retail value sales of condoms, by outlet type, 2009 and 2011
- Pricing and other factors
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- Figure 41: Selected examples of current condom pricing*, July 2012
- Standing out
Attitudes Towards Contraception
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- Key points
- Main attitudes towards contraception
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- Figure 42: Attitudes towards contraception, May 2012
- Gender differences, and others
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- Figure 43: Attitudes towards contraception and related issues, by summary demographics, May 2012
- The influence of alcohol, and other problems
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- Figure 44: Attitudes towards STIs and alcohol, May 2012
Use of Condoms
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- Key points
- Trends in purchase
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- Figure 45: Trends in purchasing of condoms in the last 12 months, 2007-11
- Usage of condoms
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- Figure 46: Use of condoms, May 2012
- Current and former users
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- Figure 47: Use of condoms, by age, May 2012
- Reasons for not using contraception
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- Figure 48: Reasons for not using contraception or birth control, May 2012
Attitudes Towards Condoms
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- Key points
- Usage and attitudes towards condoms
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- Figure 49: Attitudes towards condoms, May 2012
- General usage
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- Figure 50: Selected attitudes towards condoms, by gender, May 2012
- Attitudes
Attitudes Towards Contraception as Part of Healthy Lifestyles
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- Key points
- A healthy lifestyle
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- Figure 51: Attitudes towards contraception and STIs, by effort taken to lead a healthy lifestyle, May 2012
- Figure 52: Attitudes towards condoms, by efforts taken to lead a healthy lifestyle, May 2012
Experimenting with Condoms
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- Key points
- Curiosity
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- Figure 53: Levels of interest in trying, or experience of different types of condom, May 2012
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- Figure 54: Condoms not tried but would consider trying, by age, May 2012
- Repertoire analysis
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- Figure 55: Repertoire of have tried and would consider using again, May 2012
- The pleasure seekers
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- Figure 56: Repertoire of have tried and would consider using again, by age, May 2012
- Not yet, but...
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- Figure 57: Repertoire of have not tried but would consider using, May 2012
Where People Obtain Condoms
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- Key points
- Chemists, supermarkets and health professionals lead
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- Figure 58: Where condoms are, or would be, obtained, May 2012
- Who buys from where
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- Figure 59: Where condoms have been purchased, by gender, May 2012
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- Figure 60: Where condoms would be purchased, by gender, May 2012
- Attitudes make a difference
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- Figure 61: Have obtained condoms, by selected attitudes towards contraception and related issues, May 2012
Appendix – Internal Market Environment
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- Figure 62: Legal abortions, numbers and rates, by age of woman, 2006-11
- Figure 63: Age-specific fertility rates (ASFRs), by UK countries, 2010
- Figure 64: New diagnoses of sexually transmitted infections in England, by gender, 2008-11
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Appendix – Broader Market Environment
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- Figure 65: Marriage and divorce rates in England and Wales, 2006-10
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Appendix – Consumer – Attitudes Towards Contraception
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- Figure 66: Attitudes towards condoms, by most popular attitudes towards contraception and related issues, May 2012
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- Figure 67: Attitudes towards condoms, by next most popular attitudes towards contraception and related issues, May 2012
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- Figure 68: Attitudes towards condoms, by other attitudes towards contraception and related issues, May 2012
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- Figure 69: Most popular attitudes towards contraception and related issues, by demographics, May 2012
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- Figure 70: Next most popular attitudes towards contraception and related issues, by demographics, May 2012
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- Figure 71: Other attitudes towards contraception and related issues, by demographics, May 2012
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Appendix – Consumer – Use of Condoms
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- Figure 72: Purchasing of condoms in the last 12 months, by demographics, 2011
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- Figure 73: Use of condoms, by demographics, May 2012
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- Figure 74: Use of condoms, by use of condoms, May 2012
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- Figure 75: Use of condoms, by next most popular attitudes towards contraception and related issues, May 2012
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- Figure 76: Use of condoms, by other attitudes towards contraception and related issues, May 2012
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- Figure 77: Attitudes towards contraception and related issues, by use of condoms, May 2012
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Appendix – Consumer – Attitudes Towards Condoms
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- Figure 78: Most popular attitudes towards condoms, by demographics, May 2012
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- Figure 79: Next most popular attitudes towards condoms, by demographics, May 2012
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- Figure 80: Attitudes towards contraception and related issues, by most popular attitudes towards condoms, May 2012
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- Figure 81: Attitudes towards contraception and related issues, by next most popular attitudes towards condoms, May 2012
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Appendix – Consumer – Experimenting with Condoms
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- Figure 82: Levels of interest in trying, or experience of vibrating condoms, by demographics, May 2012
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- Figure 83: Levels of interest in trying, or experience of extra thin condoms, by demographics, May 2012
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- Figure 84: Levels of interest in trying, or experience of warming lubricant, by demographics, May 2012
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- Figure 85: Levels of interest in trying, or experience of condoms with warming lubricant included, by demographics, May 2012
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- Figure 86: Levels of interest in trying, or experience of erection-enhancing condoms, by demographics, May 2012
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- Figure 87: Levels of interest in trying, or experience of climax-delaying condom or lubricant, by demographics, May 2012
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- Figure 88: Levels of interest in trying, or experience of enhancement gel or lubricant, by demographics, May 2012
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- Figure 89: Levels of interest in trying, or experience of flavoured condoms, by demographics, May 2012
- Repertoire
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- Figure 90: Repertoire of have tried and would consider using again, by demographics, May 2012
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- Figure 91: Repertoire of have tried but would not use again, by demographics, May 2012
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- Figure 92: Repertoire of have not tried, but would consider, by demographics, May 2012
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- Figure 93: Repertoire of I am not interested, by demographics May 2012
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- Figure 94: Repertoire of have tried, by demographics, May 2012
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- Figure 95: Repertoire of have not tried, by demographics, May 2012
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Appendix – Consumer – Where People Obtain Condoms
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- Figure 96: Most popular obtaining condoms (have), by demographics, May 2012
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- Figure 97: Next most popular obtaining condoms (have), by demographics, May 2012
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- Figure 98: Most popular obtaining condoms (would), by demographics, May 2012
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- Figure 99: Next most popular obtaining condoms (would), by demographics, May 2012
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- Figure 100: Other obtaining condoms (would), by demographics, May 2012
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