Home Baking - UK - October 2012
Home Baking - UK - October 2012

“The economic downturn may have kick started the revival of baking, as consumers started to prioritise home-based activities as part of their efforts to cut costs. However, it is clear from the enthusiasm of young, aspiring bakers that this has become much more than a means of economising. The finding that most bakers are keen to develop their culinary skills opens up real opportunities for brands to capitalise on.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Home Baking Habits
The Consumer – Items Baked at Home
The Consumer – Baking Ingredients Purchased
The Consumer – Attitudes Towards Home Baking
The Consumer – Further Attitudes Towards Home Baking
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – The Consumer – Home Baking Habits
Appendix – The Consumer – Items Baked at Home
Appendix – The Consumer – Baking Ingredients Purchased
Appendix – The Consumer – Attitudes Towards Home Baking
Appendix – Further Attitudes Towards Home Baking
Appendix – Target Groups