Snacks - China - April 2012
Snacks - China - April 2012

In this report we answer the key questions:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market: A Snapshot
Fragmentation Hinders Market Development
Future of the Snacks Market in China

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by QQSurvey China online research.

Changing Lifestyles Create More Snacking Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Snacking Super-brands Begin to Emerge
Building Snack Brands on a Health Proposition
Premium Products Begin to Emerge

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Data
Appendix – New Product Launches
Appendix – Consumer – Consumption Habits
Appendix – Consumer– Purchasing Habits
Appendix – Consumer – Attitudes
Appendix – Repertoire Analysis
Appendix – Cluster Analysis