“Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these affect their lifestyle, place in society and planning for their futures.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Uncertainties of Growing Old
Security of Home Ownership
Financial Planning for Retirement
Keeping Healthy and Active in Retirement
Spending Habits in Retirement
Marketing to China’s Senior Citizens
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Uncertainties of Growing Old
Appendix – Security of Home Ownership
Appendix – Financial Planning for Retirement
Appendix – Keeping Healthy and Active in Retirement
Appendix – Spending Habits in Retirement
Appendix – Marketing to China’s Senior Citizens
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How significant a consumer segment are the elderly to China’s domestic consumer economy, and how will that change?
