Supermarkets and Hypermarkets - China - July 2012
Supermarkets and Hypermarkets - China - July 2012

“In trying to understand just how rapidly the modern grocery sector has grown in China, it has to be realised that all of the approximately 50,000 supermarkets and hypermarkets that now exist in China have appeared within a single generation, or less than 25 years. China is now the world’s second-largest economy, its domestic consumer economy is growing in importance within the overall economy, it is growing fast ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Competitive Environment: International, Local and Domestic Chains
The Future of The Market

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Trolley Dash: The Race to Reach Chinese Consumers
Trading Up: Regional Income Growth Drives Strong Variation in Consumer Shopping Habits

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Format Adaptation: From Wet Markets to Hypermarkets
Big-box label: Branding and Positioning Grow in Importance
Project Creep: Non-retail Services Growing in Value
Groceries to Your Door: Online Supermarkets & Home Delivery