Consumer Lifestyles: China's Middle Class - China - June 2012
Consumer Lifestyles: China's Middle Class - China - June 2012

“The overriding and dominant theme of the Chinese middle class is its almost manic desire to achieve status, to aspire to what it perceives to be a better life. To live in some comfort and space, to own consumer items ( be it a smartphone or luxury handbag) that is branded for success, to eat and drink at its leisure and to travel and see the world. To achieve this the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

A History of the Middle Class in China
How Much has China’s Middle Class Grown?
How the Middle Class Has Emerged
The Future of the Middle Class

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Attitudes Towards Property Ownership
Education is the Core Foundation Of Middle Class Children
Finances – Saving for Rainy Days but Learning to Love Credit
The Connected Middle Class – Smartphones and Smart Shopping
Middle Class Spending Habits
Expansion In Travel Changes Middle Class Perspective
Some Issues Worth Thinking About…

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – A History of the Middle Class in China
Appendix – Background and Current Living Situation
Appendix – Product Ownership – Technology
Appendix – Spending habits
Appendix – Shopping Habits – Luxury
Appendix – Holiday Habits
Appendix – Attitudes and Behaviours – Leisure
Appendix – Attitudes towards Shopping