Attitudes towards Food Safety - China - September 2012
Attitudes towards Food Safety - China - September 2012

“As China’s food scares crisis persists, companies continue to seek effective strategies to ensure that their products do no harm. However, a food scare is a many-headed hydra – farmers, logistics suppliers, food manufacturers, packagers and retailers are all weak points in a very weak chain. Meanwhile, the central government is enacting new legislation and regulation but often struggles to follow up with effective enforcement. Chinese consumers cannot simply sit ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
A Brief History of Food Poisoning in China

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Plotting China’s Broken Food Chain – From Farm to Fork
Major Recent Food Scares
Consumers Look to Protect Themselves
The Future
Appendix – Places to Buy

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Appendix – Food Purchase this Year Compared to Last Year
Appendix – Reason for Buying Less this Year Compared to Last Year
Appendix – Likelihood of Using Packaging Information
Appendix – Types of Food or Drink that Consumers Check Packaging Information For
Appendix – Stores Where Organic Food is Bought
Appendix – Types of Organic Food and Drink Bought
Appendix – Organic or Product Process Based Claims Worth Paying Extra For
Appendix – Preference for Local or International Brands
Appendix – Food Allergies, Sensitivities and Special Diets