Table of Contents
Executive Summary
Report Scope
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- Beauty and personal care retailing
- Sources for consumer spending
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2010/11
The Market: Economic and Demographic Context
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- The economy
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- Figure 3: Germany: Real-terms, year-on-year GDP growth, Q1 2006-Q3 2011
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- Figure 4: Germany: Selected labour market indicators, Q1 2009-Q3 2011
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- Figure 5: Germany: Consumer confidence and retail trade confidence, Dec 2010-Nov 2011
- Inflation
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- Figure 6: Germany: Consumer prices index, Jan 2006-Oct 2011
- Demographics
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- Figure 7: Germany: Over 65s as % total population, 1960-2030
- Implications for beauty retailers
- Economy:
- Demographics:
The Market: Consumer Spending
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- Personal care spending data
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- Figure 8: Germany: Consumer spending on personal care and other selected categories, 2006-10
- Personal care goods spending per capita
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- Figure 9: Germany: Annual per-capita consumer expenditure on personal care goods, 2006-10
- Personal care goods spending as a share of all expenditure
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- Figure 10: Germany: Consumer spending on personal care goods as percentage of total consumer spending, 2006-10
- Spending on personal care goods relative to services
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- Figure 11: Germany: Spending on personal care goods vs spending on personal care services, 2006-10
- Trade association data
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- Figure 12: Germany: Total consumption of cosmetics and toiletries products, 2010-11
- Spending breakdown by category
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- Figure 13: Germany: Consumer spending on skin care and hair care, 2010-11f
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- Figure 14: Germany: Consumer spending on personal care, by major category, 2010-11
- Category performance and prospects
The Market: The Health and Beauty Specialists Sector
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- Economic outlook
- Retail sales and forecasts
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- Figure 15: Germany: Beauty retailers’ sales, 2006-10
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- Figure 16: Germany: Beauty retailers’ sales forecasts, 2011-16
- Index of retail sales
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- Figure 17: Germany: Index of retail sales: Annual % change, Jan 2010-Oct 2011 (current prices)
The Market: Outlet and Enterprise Data
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- Figure 18: Germany: Number of retail enterprises, 2005-09
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- Figure 19: Germany: Number of outlets, 2005-09
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The Retailers: Channels of Distribution
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- Drugstores dominate the beauty market
- Perfumeries led by Douglas
- Grocers gain share thanks to Schlecker’s crisis
- Department stores in decline
- Online
- Others
- Direct selling
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- Figure 20: Germany: Specialist beauty members of the direct selling association, 2011
The Retailers: Online
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- Proportion of consumers shopping online
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- Figure 21: Germany: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
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- Figure 22: Percentage of female consumers who have purchased beauty products online in the 12 months to March 2011, Italy, Spain, Germany, France and UK
- Leading websites by usage
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- Figure 23: Germany: Leading transactional beauty websites, July 2011
The Retailers: Leading Specialists
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- Schlecker in crisis – files for insolvency
- dm set to take market leader position
- Dynamic Rossmann
- Müller lagging a little, but still outperforming Schlecker
- Douglas dominates in perfumery
- Budnikowsky, a regional player
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- Figure 24: Germany: Leading beauty retailers, 2010/11
The Retailers: Market Shares
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- Figure 25: Germany: Leading beauty retailers’ estimated shares of sector sales, 2010
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The Consumer: Where They Shop
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- Figure 26: Germany: Outlets from which make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011
- Where they shop by age group and product type
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- Figure 27: Germany: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
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- Figure 28: Germany: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
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- Figure 29: Germany: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
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- Figure 30: Germany: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
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dm-drogerie markt
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- Figure 31: dm-drogerie markt’s Sales of share of health & beauty retailers’ sales in Germany, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 32: DM-drogerie markt, 2006/07-2010/11
- Figure 33: DM-drogerie markt: Outlet data, 2007-11
- Store formats
- Retail offering
- e-commerce and home shopping
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Douglas
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- Figure 34: Douglas perfumery: Share of European health and beauty specialists’/beauty specialists’ sales, 2007-11
- Strategic evaluation
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- Figure 35: Douglas Perfumeries: Sales contribution of German/International stores, 2007-11
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- Figure 36: Douglas Perfumeries: German/International store portfolio, 2007-11
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- Figure 37: Douglas Perfumeries: Stores per million capita in selected countries, 2010
- Figure 38: Douglas Perfumeries: Sales per store, 2010
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- Figure 39: Douglas Perfumeries: Sales per store growth rates in selected countries, 2006/07-2009/10
- Background
- Company performance
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- Figure 40: Douglas Holding: Group financial performance, 2006/07-2010/11
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- Figure 41: Douglas Perfumeries: Group financial performance, 2006/07-2010/11
- Figure 42: Douglas Perfumeries: Outlet data, 2007-11
- Retail offering
- e-commerce and home shopping
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Lush Retail Ltd
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- Figure 43: Lush Retail Ltd: Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-09
- Strategic evaluation
- Background
- Company performance
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- Figure 44: Lush Retail Ltd: Group financial performance, 2005/06-2009/10
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- Figure 45: Lush Retail Ltd: Outlet data, 2006-10
- Store formats
- Retail offering
- e-commerce
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- Figure 46: Lush: Online consumer demographics, three month average to October 2011
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Müller
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- Figure 47: Müller: Estimated sales as share of health & beauty and beauty retailers’ sales in Germany, 2006-10
- Strategic evaluation
- Background
- Company performance
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- Figure 48: Müller: Estimated group sales performance, 2006/07-2010/11
- Figure 49: Müller: Estimated outlet data, 2007-11
- Retail offering
- e-commerce and home shopping
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Rossmann
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- Figure 50: Rossman’s Sales of share of health & beauty retailers’ sales in Germany, 2006-10
- Strategic evaluation
- Background
- Company performance
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- Figure 51: Rossmann, Sales performance, 2006-10
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- Figure 52: Rossmann: Outlet data, 2006-10
- Store formats
- Retail offering
- e-commerce and home shopping
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Schlecker (incl Ihr Platz)
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- Figure 53: Schlecker: Share of European health and beauty specialists’ sales, 2006-10
- Strategic evaluation
- Background
- Company performance
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- Figure 54: Schlecker: Estimated sales performance, 2006-10
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- Figure 55: Schlecker: Estimated outlet data, 2006-10
- Store format
- Retail offering
- e-commerce and home shopping
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The Body Shop
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- Figure 56: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists’ sales, 2006-10
- Strategic evaluation
- Background
- Company performance
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- Figure 57: The Body Shop: Financial performance, 2006-10
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- Figure 58: The Body Shop: Estimated UK and RoI sales performance, 2006-10
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- Figure 59: The Body Shop: Outlet data, 2006-10
- Store formats
- Consumer profile
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- Figure 60: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011
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- Figure 61: The Body Shop shoppers in last 12 months, by region and ACORN group, November 2011
- Retail offering
- e-commerce and home shopping
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- Figure 62: The Body Shop: Online consumer demographics, three month average to October 2011
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Appendix – The Market
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- Population
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- Figure 63: Europe: Population, by age group, 2005
- Figure 64: Europe: Population, by age group, 2010
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- Figure 65: Europe: Population, by age group, 2015
- Figure 66: Europe: Population, by age group, 2020
- GDP
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- Figure 67: Europe: GDP (current prices), 2010
- Figure 68: Europe: GDP growth rates (current prices), 2001-Q3 2011
- Figure 69: Europe: GDP growth rates (constant prices), 2001-Q3 2011
- Consumer spending
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- Figure 70: Europe: Households’ consumer spending (current prices), 2010
- Figure 71: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
- Figure 72: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
- Consumer prices
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- Figure 73: Europe: Harmonised index of consumer prices, 2001-10
- Unemployment
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- Figure 74: Europe: Average rate of unemployment, 2001-10
- Interest rates
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- Figure 75: Europe: Interest rates, 2005-Q4 2011
- Consumer confidence
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- Figure 76: Europe: Consumer confidence, Jan 2011-Dec 2011
Appendix – Consumer Data
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- Make-up
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- Figure 77: Outlets from where make-up was bought in the last 12 months, UK, March 2011
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- Figure 78: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
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- Figure 79: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
- Fragrances
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- Figure 80: Outlets from where fragrances were bought in the last 12 months, March 2011
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- Figure 81: Outlets from where fragrance products were bought in the last 12 months, by demographics, Germany, March 2011
- Skincare
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- Figure 82: Outlets from where skincare was bought in the last 12 months, March 2011
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- Figure 83: Outlets from where skincare products were bought in the last 12 months, by demographics, Germany, March 2011
- Haircare
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- Figure 84: Outlets from where haircare was bought in the last 12 months, March 2011
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- Figure 85: Outlets from where haircare products were bought in the last 12 months, by demographics, Germany, March 2011
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