Bicycles - UK - March 2012
Bicycles - UK - March 2012

The bicycles market had a difficult year in 2011 as a result of the squeeze on household incomes which affected discretionary leisure spending and also negativity surrounding changes to the Cycle to Work scheme, which suppressed demand from that source. Some manufacturers also had too much inventory left over from 2011, which meant that there was more discounting than usual, impacting on average prices and feeding through to market value.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Frequency of Cycling Participation
Involvement in Cycling
Attitudes Towards Cycling
Cycling Motivations
Cycling Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Frequency of Cycling Participation
Appendix – Involvement in Cycling
Appendix – Attitudes Towards Cycling
Appendix – Cycling Motivations
Appendix – Cycling Targeting Opportunities