Travel Booking - US - December 2012
Travel Booking - US - December 2012

“Americans are regaining their confidence in the travel market, and finding they have more income to spend on travel overall. However, despite their positive sentiments, travelersare still driven to make travel bookings in the most budget-friendly, convenient way possible. Given their general propensity to be online, travel providers have more incentive to push the internet as the go-to source for travel booking, associating the tool with perks that are unavailable ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Travel Bookings in the Last 12 Months
Reasons for Booking Travel in the Last 12 Months
Booking Methods
Preferences for Booking Personal Travel
Reasons for Booking in Separate Transactions
Reasons for Booking in One Transaction
Considerations Made for Most Recent Travel Booking
Opinions About Booking Personal Travel
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Methods of Booking and Researching Travel
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations