“While there are no easy solutions to understanding the saturation point of the men’s grooming market, understanding the functional benefits that are desired by men and communicating those benefits in advertising will likely be the best way to resonate with this consumer.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Deodorant
Segment Performance—Shaving Products/Aftershave
Segment Performance—Body Care
Segment Performance—Haircare
Segment Performance—Facial Skincare
Retail Channels
Retail Channels—Supermarket
Retail Channels—Drug Stores
Retail Channels—Other
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage—Skincare
Usage—Shaving Products
Usage—Toiletries
Usage—Haircare
Purchase Locations
Attitudes—Quality
Attitudes—Influence
Attitudes—Appearance
Trial
Time Spent Getting Ready
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups—Marital Status
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Deodorant/Antiperspirant
Brand Share—Shaving Products
Brand Share—Body Care
Brand Share—Haircare
Brand Share—Facial Skincare
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
3rd July 2013
“Brands aren’t the only ones taking notice of the growing men’s grooming market. Retailers are also catering to men by offering male-specific destinations in an attempt to capture the attention of this emerging and lucrative demographic.” 
26th February 2013
Axe and Dove Men+Care, two of Unilever’s powerhouse men’s grooming brands, both recently announced that they are expanding their product portfolios to include facial skincare products. Both of these brands have helped to drive strong growth in the men’s grooming segment primarily due to body care, deodorant, and shaving ...
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How can marketers increase appeal among men in segments that have traditionally seen low interest in male-specific products?
