The U.S. holiday shopping market has recovered from recessionary declines, and increases in anticipated spending across all major holidays throughout the year are likely a result increasing consumer confidence. Winter holiday sales are not as quick to increase as some other less prominent holidays, yet at more than half of total anticipated expenditures, they still account for the bulk of holiday spending in the U.S.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market Drivers
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Anticipated Market Expenditures
Segment Performance—Holiday Spending by Occasion
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Participation in Holiday Activities
Holiday Purchases
Holiday Shopping Events and Promotions
Attitudes Toward Holiday Media and Advertisements
Attitudes Toward Holiday Online and Mobile Shopping
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix: Trade Associations
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