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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Movie theaters fared well throughout the recession years (2007-09), being one of the few leisure markets to post gains as Americans cut back on discretionary spending. However, after a slight increase in 2010, total revenue declined by 1.2% in 2011 with the fewest tickets sold since 1995 as nearly all age groups went to the movies less frequently.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Trends
Competitive Context
Market Drivers
Segment Performance
Segment Performance—Box Office Admissions
Segment Performance—Concessions
Segment Performance—Advertising
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Movie Theater Attendance Trends
Movie Theater Attendance Frequency
Movie Theater Companionship
Movie Ticket Purchase Methods
Movie Time and Location Searching Methods
Concessions and Other Non-ticket Purchases at Movie Theaters
Movie Theater Amenities Worth Paying Extra For
Preferred Movie Venue and Why Home is Preferred
Impact of Race and Hispanic Origin
Custom Consumer Groups—Attendance Frequency
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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