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“While watches remain highly desirable products, with Rolex found to be one of the most desired watch brands, watch ownership continues to decline as consumers are increasingly turning to their mobile phones to tell the time.”
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Strengths and Weaknesses in the Market
Market Size and Forecast
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Where Jewellery is Bought
The Consumer – Attitudes Towards Buying Precious Metal Jewellery
The Consumer – Most Desirable Watch Brands
The Consumer – Attitudes Towards Watches
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retail Competitor Analysis
Brand Promotion and Communication
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – The Consumer – Where Jewellery is Bought
Appendix – The Consumer – Attitudes Towards Buying Precious Metal Jewellery
Appendix - The Consumer – Most Desirable Watch Brands
Appendix – The Consumer – Attitudes Towards Watches