Vitamins and Supplements - UK - September 2012
Vitamins and Supplements - UK - September 2012

“When it comes to health and wellness today’s information-driven consumers seek advice from a number of quarters but it is recommendation that carries the highest weight influencing purchase of vitamins and supplements amongst six in ten users. With personal recommendations, or those from experts, being the biggest driver for buying vitamins and supplements, it offers the industry an opportunity to use the most effective media to get across the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Market Drivers
Competitive Context
Strengths and Weaknesses
Who’s Innovating?
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Usage and Frequency of Vitamins and Supplements
Reasons to Use Vitamins and Supplements
Consumer Purchase Habits of Vitamins and Supplements
Factors Influencing Purchase of Vitamins and Supplements
Attitudes towards Vitamins and Supplements

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix: Usage and Frequency of Vitamins and Supplements
Appendix: Consumer Purchase Habits of Vitamins and Supplements
Appendix: Factors Influencing Purchase of Vitamins and Supplements
Appendix: Attitudes Towards Vitamins and Supplements