The market for household cleaning equipment has shown solid growth over a period when spending on many other larger household items has been curtailed by low consumer confidence due to the recession and a weak housing market. The essential nature of purchasing and continued importance attached to maintaining a clean home saw cleaning equipment sales reach £808 million in 2011.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Usage of Household Cleaning Equipment
Ownership of Vacuum Cleaners and Usage by Type
Buying Behaviour for Vacuum Cleaners
Factors Influencing Choice of Vacuum Cleaner
Attitudes Towards Cleaning Equipment and Buying Behaviour
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Usage of Household Cleaning Equipment
Appendix – Ownership of Vacuum Cleaners and Usage by Type
Appendix – Buying Behaviour for Vacuum Cleaners
Appendix – Factors Influencing Choice of Vacuum Cleaner
Appendix – Attitudes Towards Cleaning Equipment and Buying Behaviour
Appendix – Target Groups
5th September 2014
“When it comes to vacuum cleaning consumers are reluctant to compromise on suction power, as shown by the surge in sales of high-powered models in the run-up to the new EU regulations.” 
21st December 2012
“While still a niche segment of the vacuum cleaners market, robot floor cleaners such as Vileda’s new Cleaning Robot have the potential to grow sales through tapping into emerging trends in the wider household market.”
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