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“Shifting demographics can put body, hand and footcare marketers in a fix. On the one hand, although known to be less frequent users, brands will need to place some attention to tending to older women.
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Strengths and Weaknesses
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Size and Forecast
Channels to Market
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Usage and Frequency
Occasions of Use
Desirable Attributes of Hand and Body Lotion
Shopping for Body and Handcare Products
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Communication and Promotion
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Environment
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Usage and Frequency
Appendix – Occasions of Use
Appendix – Desirable Attributes of Hand and Body Lotion
Appendix – Consumer Shopping Behaviour