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Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
“There are opportunities for cake manufacturers and particularly those within the smaller cakes segment to boost their suitability for sharing by launching products in sharing bags or pouches, which would also improve cakes’ portability and convenience for on-the-go eating.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Usage
Consumer – Usage of Small Cakes
Consumer – Usage of Large Cakes
Consumer – Increasing Usage
Consumer – Choice Factors
Consumer – Attitudes Towards Cakes and Cake Bars
Consumer – Target Groups
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Issues in the Market
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Consumer – Trends in Usage
Appendix – Consumer – Usage of Small Cakes
Appendix – Consumer – Usage of Large Cakes
Appendix – Consumer – Increasing Usage
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes Towards Cakes and Cake Bars
Appendix – Consumer – Target Groups
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