Breakfast Restaurant Trends - US - February 2012
Breakfast Restaurant Trends - US - February 2012

Breakfast has been a notable trend in the restaurant industry as operators have either added breakfast platforms or revitalized breakfast offerings to counter declines in traffic and tepid consumer spending. Mintel Menu Insights shows a 24.2% increase in number of breakfast menu items available from Q3 2009 – Q3 2011. Despite such efforts, breakfast restaurant sales improved an unimpressive 2% from 2006-11, with sales reaching an estimated $25.4 billion ...

more
Report Price:
£2466.89
|
$3995.00
|
€3133.71

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Competitive Context
Market Drivers
Menu Insights Analysis—Restaurant Segment Menus
Menu Insights Analysis—Top Menu Items
Menu Insights Analysis—Ingredient Claim

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Breakfast Restaurant Usage
Breakfast Restaurant Usage—Procurement Method
Frequency of Breakfast Restaurant Usage
When Consumers Order Breakfast
Restaurant Breakfast Spending
Menu Items Ordered for Breakfast
Restaurant Selection Factors for Breakfast
Consumer Interests for Breakfast
Impact of Race/Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Restaurant Analysis—Limited-Service Breakfast
Restaurant Analysis—Full-Service Breakfast
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations