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Breakfast has been a notable trend in the restaurant industry as operators have either added breakfast platforms or revitalized breakfast offerings to counter declines in traffic and tepid consumer spending. Mintel Menu Insights shows a 24.2% increase in number of breakfast menu items available from Q3 2009 – Q3 2011. Despite such efforts, breakfast restaurant sales improved an unimpressive 2% from 2006-11, with sales reaching an estimated $25.4 billion ...
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Scope and Themes
Insights and Opportunities
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Menu Insights Analysis—Restaurant Segment Menus
Menu Insights Analysis—Top Menu Items
Menu Insights Analysis—Ingredient Claim
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Breakfast Restaurant Usage
Breakfast Restaurant Usage—Procurement Method
Frequency of Breakfast Restaurant Usage
When Consumers Order Breakfast
Restaurant Breakfast Spending
Menu Items Ordered for Breakfast
Restaurant Selection Factors for Breakfast
Consumer Interests for Breakfast
Impact of Race/Hispanic Origin
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Restaurant Analysis—Limited-Service Breakfast
Restaurant Analysis—Full-Service Breakfast
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