Soup - UK - May 2012
Soup - UK - May 2012

“There are clear opportunities through which soup manufacturers can encourage usage among the 16-24 age group, such as introducing more soup variants with ‘fillingness’ claims, which should appeal to the 48% of them who would eat soup more often if it filled them up.”

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Who’s Innovating?
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Usage of Soup
Consumer – Types of Soup Eaten
Consumer – Occasions for Eating Soup
Consumer – Attitudes Towards Health in Soup
Consumer – Attitudes Towards Eating Soup
Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Market Size and Forecast
Appendix – Consumer – Usage of Soup
Appendix – Types of Soup Eaten
Appendix – Occasions for Eating Soup
Appendix – Consumer – Attitudes Towards Soup
Appendix – Consumer – Attitudes Towards Health in Soup
Appendix – Attitudes Towards Eating Soup
Appendix – Target Groups