Living Online - US - July 2012
Living Online - US - July 2012

Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues with Living Online
Insights and Opportunities
Inspire Insights
Indicators of Living Online
Living Online Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Time Spent Online Per Week
Typical Online Behavior During Weekdays
Types of Websites Visited in the Past 30 Days
Online Research for Unfamiliar Venues/Services
Online Activities and Resulting Actions
Smartphone Owners and Online Behavior
Preference for Online vs. Offline
Attitudes Toward Living Online
Attitudes and Opinions About the Internet
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations