Gluten-free Foods - US - January 2012
Gluten-free Foods - US - January 2012

The retail gluten-free food market has grown to an estimated $6.1 billion in 2011. While this figure includes all food labeled gluten free (including products that are inherently gluten free such as scallops or tomato sauce), sales of gluten-free food products that are alternatives to gluten-containing, grain-based products (e.g. salty snacks, cookies, and bread) have grown dramatically, and importantly are the focus of this report. Ultimately, the market ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Health and Gluten-free Food Usage
Gluten-free Food Usage and Usage Frequency
Gluten-free Brand Usage
Outlets Where Consumers Buy Gluten-free Products
Attitudes toward Gluten-free Food
Resources Used and Communication among Avoiders
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Segment and Brand Performance—Chips, Pretzels, and Snacks
Segment and Brand Performance—Cold Cereal
Segment and Brand Performance—Frozen Lunch and Dinner Entrées
Segment and Brand Performance—Bread and Baked Goods
Innovations and Innovators
Marketing Strategies
Purchase Drivers at Company/Brand/Product Level

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Tables
Appendix: Trade Associations