“Online shopping is getting more sophisticated and increasingly convenient. Consumers already expect to be able to find the products they want online, look for information about those products and read impartial reviews to help guide them to their final choice. But for many home goods there are layers of complication when choosing, particularly when judgement about comfort, texture and colour come into play or when expert estimations are required. Even ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Future Opportunities
Executive Summary
Online Shopping for the Home in Context
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Products Purchased for the Home
The Consumer – How Consumers Shopped
The Consumer – Websites Used for Online Shopping for the Home
The Consumer – Attitudes towards Shopping Online for the Home
The Consumer – How Consumers Access and Use the Internet when Shopping for the Home Online
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retail Competitor Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – The Consumer – Products Purchased for the Home
Appendix – The Consumer – How Consumers Shopped
Appendix – The Consumer – Websites Used for Online Shopping for the Home
Appendix – The Consumer – Attitudes towards Shopping Online for the Home
Appendix – The Consumer – How Consumers Access and use the Internet when Shopping for the Home Online
Appendix – The Consumer – Target Groups
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Do consumers make use of social media when buying online for the home?
