Online browsing for information or prices has become an integral part of most shopping trips for major purchases including domestic appliances and furniture. And price comparison is not just something for the few, but is a process which many consumers have integrated into their shopping process. Retailers are using more sophisticated category management to cope with the constant pressures created by online discounting.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Online Shopping for the Home in Context
The Consumer – How They Shop for Products for the Home
Consumer – Websites Used for Shopping for the Home
Consumer – Buying Behaviour for Household Products
Consumer – Attitudes towards Shopping Online for the Home
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retail Competitor Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Consumer – How they Shop for Products for the Home
Appendix – Consumer – Websites Used for Shopping for the Home
Appendix – Consumer – Buying Behaviour for Products for the Home
Appendix – Consumer– Attitudes Towards Household Shopping Online
Appendix – The Consumer – Target Groups
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Consumer spending online for the home grew by almost two thirds over 2005-10 to reach £2.9 billion. This translates to some £108 per household per year. Growth has been driven by improvements in e-commerce as well as by rapid growth of broadband access. Over the next five years, 2010-15, online sales of home goods are forecast to grow to £4.59 billion, +58%.
