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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The tea market has seen a declining user base due to the failure of standard “English” breakfast tea to resonate among younger (under-35) consumers as it did with previous generations. Hot chocolate is a small but growing market. It has the potential to be much bigger but must overcome consumers’ perception that it should be only an occasional rather than regular treat.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage of Tea, Hot Chocolate and Other Malted Drinks
Attitudes towards “English” Breakfast Versus Speciality Tea
The Barriers and Benefits to Drinking Herbal Tea
Attitudes towards Hot Chocolate
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who's Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Brand Communication and Promotion
Appendix – Consumer Usage of Tea, Hot Chocolate and Other Malted Drinks
Appendix – Attitudes towards “English” Breakfast Versus Speciality Tea
Appendix – The Barriers and Benefits to Drinking Herbal Tea
Appendix – Attitudes towards Hot Chocolate
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