Growth of 24% since 2005 saw the crisps and salty snacks market achieve estimated sales of £2.6 billion in 2010. Performance during the period has been volatile, the market growing rapidly in 2008 and 2009, with slightly slower rates in 2010.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Usage of Crisps and Salty Snacks
Consumer – Usage by Type and Occasion
Consumer – Choice Factors
Consumer – Attitudes Towards Crisps and Salty Snacks
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Consumer – Trends in Usage of Crisps and Salty Snacks
Appendix – Consumer – Usage by Type and Occasion
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes Towards Crisps and Salty Snacks
Appendix – Consumer – Target Groups
30th November 2011
“While there has been some growth in sales of low-fat crisps, this segment has underperformed in recent years: while 37% of adults claim to always try to buy healthy crisps, only 16% are light or low-salt crisp consumers.” 
28th June 2011
“The Reggae Reggae sauce entrepreneur’s latest brand extension looks to tap into the market created by 55% of consumers who agree that choosing a brand that they like and trust is an important purchase motivator when buying crisps and snacks.”
|
Further opportunities remain to develop premium-end crisps and snacks, particularly among ABs, as half of ABs who eat crisp and salty snacks do not see price as an important factor in choosing them.
