The hot topic in chocolate confectionery is the escalation of cocoa prices and how manufacturers are responding by lowering product weights and/or increasing prices. Chocolate has escaped the worst of the recession due to its affordability, relative to other treats, and to lifestyle trends, however this threatens to reposition chocolate as a luxury in the current environment.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
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Market Value and Forecast
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Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Trends in Chocolate Consumption
Personal and Gift Preferences when Buying Chocolate
Attitudes Towards Chocolate Confectionery
Consumer Attitudes Towards Price Increases
Target Groups
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Brand/Company
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Appendix – Internal Market Environment
Appendix – Market Value and Forecast
Appendix – Consumer – Trends in Chocolate Consumption
Appendix – The Consumer – Personal and Gift Preferences When Buying Chocolate
Appendix – Consumer Attitudes Towards Price Increases
Appendix – Attitudes Towards Chocolate Confectionery
Appendix – Target Groups
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Chocolate’s position as an ‘affordable treat’ has cushioned it from the recessionary cutbacks, but price sensitivity is likely to affect brand choices in future as pack sizes reduce and prices go up.
