Healthy Dining Trends - US - May 2011
Healthy Dining Trends - US - May 2011

Mintel’s exclusive consumer research finds that 27% of restaurant-goers are interested in ordering a healthy restaurant meal; yet, 56% order what they want at that moment, rather than what’s healthy. Diners’ disconnect between wanting to eat healthfully and actually doing so undermines the success of healthy menu innovations, creating what seems to be a “no win” scenario for restaurant operators. Adding to this pressure, pending mandates requiring calorie ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Menu Insights Analysis: Healthy Claims
Menu Insights Analysis: Healthy Preparation Methods
Menu Insights Analysis: The Beverage Menu
Menu Insights Analysis: Health on the Kids’ Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Restaurant Usage
Consumer Body Composition
Dining Out Drivers
A Definition of Healthy
Strategies for Healthy Dining
Attitudes Toward Restaurant Healthy Dining Options
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations