Cooking Enthusiasts - US - October 2011
Cooking Enthusiasts - US - October 2011

An enduring impact of the recession and its aftermath, Americans continue to prioritize home cooking and other home-based activities as a means of economizing. But while the need to save money is a powerful and pervasive motivator for many, other factors are also at play. This report helps to clarify the opportunities for companies that sell cookware, kitchenware, kitchen appliances, specialty foods, cooking-related supplies, and moderately priced premium ingredients and ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Impacted Markets: Size and Forecasts
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Behaviors and Attitudes Define Four Types of Cooks
Cooking Frequency, Attitude Toward, Skill Level
Why Cooking Enthusiasts Cook
Changes in Cooking Behavior Compared With Last Year
Occasions for Cooking Gourmet/Elaborate Meals
Cuisine Preferences
How Cooking Enthusiasts Learn about Cuisines and Techniques
Attitudes Toward Recipes and Experimentation
Purchases Related to Cooking
Cookware, Bakeware, and Cutlery Essentials
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Food Lifestyle Segmentation Demographics
Appendix: Cooking Segmentation Demographics
Appendix: Trended Cooking Attitudes and Behaviors
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations