Table of Contents
Introduction
Data Sources
Market Drivers
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- Population
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- Figure 1: Mid-Year population estimates for Japan, 1975-2050
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- Figure 2: Mid-Year population estimates for Japan, by age and gender, 2010 and 2050
- Economy
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- Figure 3: Real GDP in Japan, 1994-2007*
- Exchange rates
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- Figure 4: Selected exchange rates against the Japanese Yen, 2001-09
- Tourism balance
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- Figure 5: Japan’s tourism balance, 2000-08
- Holiday entitlement
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- Figure 6: Japanese workers’ average annual paid holiday days, granted and used, 2001-09
Outbound Tourism
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- Arrivals
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- Figure 7: Outbound travel from Japan, 2000-04
- Destinations
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- Figure 8: Leading destinations for Japanese outbound travellers, 2004-09
- Asia Pacific
- China
- Korea (South)
- Hong Kong and Macao
- Other Asia
- Australia
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- Figure 9: Outbound tourism to Asian destinations, 2004-09
- Europe
- Italy
- Other Europe
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- Figure 10: Outbound tourism to European destinations, 2004-09
- North America
- US
- Hawaii
- Guam
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- Figure 11: Outbound tourism to North American destinations, 2004-09
Market Characteristics
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- Pre-booking behaviour
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- Figure 12: Sources of information and triggers guiding choice of destination, 2009
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- Figure 13: Japanese travellers: motivation for travel, by frequency of overseas travel, 2009
- Booking methods
- Internet
- Preference for travel agencies
- Mail order/phone
- Airlines
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- Figure 14: Travel reservation methods, by purpose of trip, 2009
- Figure 15: Time of booking travel arrangements, by purpose and type of trip, 2009
- The Japanese traveller
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- Figure 16: Japanese overseas travellers, by age, 2006-09
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- Figure 17: Overseas Japanese travellers, by gender and age, 2009
- Purpose of visit
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- Figure 18: Purpose of visit for outbound Japanese travellers, 2002-09
- Activities at destination
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- Figure 19: Top ten activities undertaken at foreign destinations, 2007-09
- Package and independent travel
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- Figure 20: Type of trip booked, by Japanese outbound travellers, 2008-09
- Expenditure
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- Figure 21: Travel expenditure of Japanese travellers overseas, 2002-09
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- Figure 22: Travel expenditure, by purpose of trip, 2009
- Figure 23: Travel expenditure of package tourists, by destination, 2009
- Length of stay
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- Figure 24: Travel duration of Japanese tourists, 2002-09
- Figure 25: Travel duration, by destination, 2009
- Seasonality
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- Figure 26: Japanese overseas travellers, by month, 2008-09
Transport
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- Air
- Airport developments
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- Figure 27: Japanese overseas travellers by port of departure, 2008-09
- Sea
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- Figure 28: Japanese travellers to Macao, by mode of entry, 2003-08
Accommodation
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- Figure 29: Number of accommodation sites visited, by destination, 2009
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Tour Operators and Travel Agencies
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- Japan Travel Bureau
- Nippon Travel Agency
- Kinki Nippon Tourist
- Hankyu Travel International
- HIS
What Next?
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