Table of Contents
Issues in the Market
-
- Key themes
- Toluna (Qualboard)
- Abbreviations
Future Opportunities
-
- A more dynamic shopping experience
- ‘Check out my stylin’ moves’
- ‘Come to the party’
- Second floor is second class
Market in Brief
-
- Menswear robust in recession
- Cautious men seek better value
- Timeless styling matters more than fashion
- Dressing up for the occasion
- Cash for Christmas
- Principal shopper types
- Marks & Spencer for the masses
- Men love labels
- Smarter garments will be on-trend
- Outlook
Market Environment
-
- Key points
- Population trends
-
- Figure 1: Structure of the UK male population, by age, 2005-15
- Ageing population
- Small drop in numbers of young shoppers
- Family men
- Upwardly mobile population
-
- Figure 2: Structure of the UK population, by socio-economic group, 2005-15
- ABs fastest-growing socio-economic group
- More C1s and C2s
- Weightier matters
-
- Figure 3: Trends in personal concerns, June 2009-January 2010
-
- Figure 4: Projection of proportion of overweight and obese population, by gender, 2003-50
- Over a quarter of adults are obese
- Unemployment affecting men
-
- Figure 5: UK male workforce, employed and unemployed, 2005-15
- Type of employment
-
- Figure 6: Employment, by sector, 2005-09
- Getting behind a desk
- Time to start a family
-
- Figure 7: Child population and birth statistics, UK, 2005-15
- Getting connected
-
- Figure 8: Internet penetration at home/work/place of study or elsewhere in GB, by gender, socio-economic group and age, 2003-09
- Three quarters of men online
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Topman’s Fashion Fridays
- N Brown Larger than Life
- John Lewis Knowingly Fashionable
- No Ordinary Designer Label
- Tailoring without the Saville Row price tag
Market Size and Forecast
-
- Key points
- The clothing market
-
- Figure 9: UK sales of men’s outerwear, 2005-15
- 2008 worst hit
- Strutting out
- Forecast
Men’s Attitudes Towards Personal Appearance
-
- Key points
- The lifestages and their descriptions
- How do I look?
-
- Figure 10: Agreement with ‘I look after my appearance, my image’, by lifestage group, 2010
- Young, free and single
- Image-conscious later life
- Fitness and grooming
-
- Figure 11: Agreement with ‘What I want most is to be fit and active’, by lifestage group, 2010
- Figure 12: Agreement with ‘What I want most is to look attractive/well groomed’, by lifestage group, 2010
- The body beautiful
-
- Figure 13: Most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage group, 2009
- Shedding a few pounds
-
- Figure 14: Most likely to be slimming in the last 12 months, by lifestage group, 2010
Men’s Attitudes Towards Appearance
-
- Key points
- Cooling interest in menswear?
-
- Figure 15: Trends in men’s attitudes towards appearance, 2005-09
- Take a look at me!
-
- Figure 16: Agreement with ‘It is important to me to look well dressed’, by lifestage group, 2009
- Hey baby!
-
- Figure 17: Agreement with ‘It is important to me to be attractive to the opposite sex’, by lifestage group, 2009
- Confident about style
-
- Figure 18: Agreement with ‘I have a very good sense of style’, by lifestage group, 2009
- Fountain of youth
-
- Figure 19: Agreement with ‘It is important to me to keep young looking’, by lifestage group, 2009
Men’s Attitudes towards Shopping for Clothes
-
- Key points
-
- Figure 20: Trends in attitudes towards shopping and clothes, 2005-09
- Comfort first
-
- Figure 21: Agreement with ‘I buy clothes for comfort, not for style’, by lifestage group, 2009
- Shop till you drop
-
- Figure 22: Agreement with ‘I enjoy shopping for clothes’, by lifestage group, 2009
- Fashion hounds
-
- Figure 23: Agreement with ‘I like to keep up with the latest fashions’, by lifestage group, 2009
- I’m different
-
- Figure 24: Agreement with ‘I like to stand out from the crowd’, by lifestage group, 2009
- Hey big spender!
-
- Figure 25: Agreement with ‘I spend a lot on clothes’, by lifestage group, 2009
- Jaded view on designer clothing
-
- Figure 26: Agreement with ‘A designer label improves a person’s image’, by lifestage group, 2009
- Wearing jeans and wanting clothes to last
-
- Figure 27: Attitudes towards wearing jeans and making clothes last, by lifestage group, 2009
- Jeans a wardrobe staple
- Longer-lasting clothes
What Men Buy
-
- Key points
-
- Figure 28: Trends in outerwear bought in the last 12 months, 2007-09
- Steady demand for menswear
- What different lifestage groups buy
-
- Figure 29: What men bought, by lifestage group, 2009
- Trends in spending on menswear
-
- Figure 30: Trends in average amount spent on men’s outerwear in the last 12 months, 2007-09
Main Types of Menswear Shopper
-
- Key points
-
- Figure 31: Target groups for menswear based on attitudes towards clothing and appearance, 2009
- Shopaholics (24%)
- Who are they?
- What are they thinking?
- Marketing message
- Sloppy Joes (32%)
- Who are they?
- What are they thinking?
- Marketing message
- Alright Jacks (44%)
- Who are they?
- What are they thinking?
- Marketing message
Men’s Attitudes Towards Clothes Shopping in Recession
-
- Key points
- Has the recession influenced attitudes?
-
- Figure 32: Men's attitudes towards shopping for clothes now compared to one year ago, February 2010
- How attitudes vary by the kind of clothes purchased
-
- Figure 33: Men's attitudes towards shopping for clothes now compared to one year ago, by type of retailer typically shopped at, February 2010
- Downwardly mobile
- Looking ahead to 2010
-
- Figure 34: Men's attitudes towards shopping for clothes in the year ahead, February 2010
- Outlook by the kind of clothes purchased
-
- Figure 35: Men's attitudes towards shopping for clothes in the year ahead, by type of retailer typically shopped at, February 2010
- Higher-end shoppers most optimistic
- Slowdown for a quarter of men
Men's Attitudes Towards Clothes Shopping
-
- Key points
- What men think about buying clothes
-
- Figure 36: Men's attitudes towards buying clothes in general, February 2010
- Deals and discounts
- Price comparisons
- Value retailers on the rise
- More attitudes towards buying clothes
-
- Figure 37: Men's attitudes towards buying clothes in general, February 2010
- A tidy-up
- Time standing still
- “I buy clothes that will match what I already have got.”
- People less impulsive in recession
How Men Feel About the Shopping Trip
-
- Key points
-
- Figure 38: Men's attitudes towards shopping for clothes, February 2010
- Bagging a bargain
- Sticking to the same shops
- Reluctant to shop
- Capturing the older man
- Don’t do it yourself!
- Intimidating stores
- The men who like to shop
- How men feel about the shopping trip, by types of clothes bought
-
- Figure 39: Men's attitudes towards shopping for clothes, by type of retailer typically shopped at, February 2010
- Further attitudes towards buying clothes
-
- Figure 40: Men's attitudes towards shopping for clothes, February 2010
- Comfort please
- Taking the trouble to try on
- Quality that lasts
- Playing the field
- Ethical concerns most relevant to younger consumers
-
- Figure 41: Agreement with ‘I never think about how/where clothes are made’, by age, February 2010
- Comparison shopping matters most to younger men
- Image matters
- Second opinions
Motivation For Buying Men's Clothes
-
- Key points
- What stimulates men to buy clothes?
-
- Figure 42: Factors motivating men to buy clothes, February 2010
- Sale times most popular
- Party time
- Make a good impression
- Go on, treat yourself
- Men not really attuned to fashions
Further Influences On Why Men Buy Clothes
-
- Key points
- What encourages men to buy clothes?
-
- Figure 43: Factors motivating men to buy clothes, February 2010
- Refreshing the wardrobe
- Let’s head for the beach
- Spending gift money
- Waiting for payday
Where Men Shop For Clothes
-
- Key points
-
- Figure 44: Where men buy clothes, by type of retailer, February 2010
- Mid-market stores top the charts
- Where men buy different garments
-
- Figure 45: Where men buy clothes, by type of garment and type of retailer, February 2010
- Figure 46: Where men buy clothes, by type of garment and type of retailer, February 2010
- Trading down for jumpers
- Outlets used for menswear
-
- Figure 47: Outlets where men bought clothes in the last 12 months, in-store and online, February 2010
- Marks & Spencer out in front
- Convenient supermarkets
- Popularity of the discounters
- Next – a multichannel leader
- Mid-market fashion shops are a place to visit
- Higher priced do well online
- Online also popular for others
- How attitudes vary by the kind of clothes purchased
-
- Figure 48: Men’s attitudes towards buying clothes, by type of retailer ever shopped at, February 2010
- Low evidence of loyalty to a price band
- Higher prices command trust
- Further attitudes analysed by the kind of clothes purchased
-
- Figure 49: Men’s attitudes towards buying clothes, by type of retailer ever shopped at, February 2010
- High end expected to last
- Further attitudes by type of shopper
-
- Figure 50: Men’s attitudes towards shopping for clothes, by type of retailer ever shopped at, February 2010
- Shopping with a conscience
- Taking the time to try on
- Fashion that should last
- Looking around
-
- Figure 51: Factors motivating men to buy clothes, by type of retailer ever shopped at, February 2010
- Motivating factors by groups of retailers men ever buy from
-
- Figure 52: Factors motivating men to buy clothes, by type of retailer ever shopped at, February 2010
- Indulge him with a gift
- Chuck out the tat
- Shopaholics
Appendix – Market Size and Forecast
-
-
- Figure 53: Expenditure on menswear, 2006-09
-
Appendix – Men’s Attitudes towards Clothes Shopping in Recession
-
-
- Figure 54: Attitudes of men towards shopping for clothes now compared to one year ago, by demographics, February 2010
- Figure 55: Attitudes of men towards shopping for clothes in the year ahead, by demographics, February 2010
-
Appendix – Men’s Attitudes towards Clothes Shopping
-
-
- Figure 56: Most popular attitudes of men towards buying clothes in general, by demographics, February 2010
- Figure 57: Next most popular attitudes of men towards buying clothes in general, by demographics, February 2010 (continued)
-
- Figure 58: Most popular attitudes of men towards buying clothes in general, by demographics, February 2010
- Figure 59: Next most popular attitudes of men towards buying clothes in general, by demographics, February 2010 (continued)
-
Appendix – How Men Feel About the Shopping Trip
-
-
- Figure 60: Most popular attitudes of men towards shopping for clothes, by demographics, February 2010
- Figure 61: Next most popular attitudes of men towards shopping for clothes, by demographics, February 2010 (continued)
-
- Figure 62: Most popular attitudes of men towards shopping for clothes, by demographics, February 2010
- Figure 63: Next most popular attitudes of men towards shopping for clothes, by demographics, February 2010 (continued)
-
Appendix – Further Influences on Why Men Buy Clothes
-
-
- Figure 64: Most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010
- Figure 65: Next most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010 (continued)
-
- Figure 66: Most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010
- Figure 67: Next most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010 (continued)
-
Appendix – Where Men Shop for Clothes
-
-
- Figure 68: Groups of retailers men ever buy different clothes from, by demographics, February 2010
- Figure 69: Groups of retailers men ever buy different clothes from, by demographics, February 2010 (continued)
-
- Figure 70: Groups of retailers men ever buy different clothes from, by demographics, February 2010 (continued)
- Figure 71: Groups of retailers men ever buy different clothes from, by demographics, February 2010 (continued)
-
- Figure 72: Groups of retailers men ever buy different clothes from, by demographics, February 2010
- Figure 73: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010
-
- Figure 74: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (contniued)
- Figure 75: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
-
- Figure 76: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
- Figure 77: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010
-
- Figure 78: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
- Figure 79: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
-
- Figure 80: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
-
Back to top